This week I had the absolute pleasure of working alongside the Theatre Royal Plymouth’s very own marketing team and what no one ever tells you is that the real show happens off-stage. However, it was not like the corporate world of business I had worried about encountering, but rather a team of enthusiastic, intelligent marketers who love what they do.
Monday began with my arriving at the wrong building (the fascinating Production & Learning centre, at TR2) and a lot of rain. Bad omen perhaps? Not at all! When I at last reached the marketing department I was welcomed warmly, given a cheeky backstage tour of the building and launched straight into the current projects.
What I had hoped to gain from the week was exactly how marketing was carried out within a theatre: from the campaign launches to the running of the website to the methods they use to target their customers. I got that and much more!
I was given a thorough insight into their database, attended numerous meetings, brainstormed on up-and-coming campaign launches, worked on marketing strategies and I even got to Tweet from the Theatre’s account…who said work experience consisted of tea and coffee runs?
I was also lucky enough to receive the added bonus of theatre tickets and the invite to one of their press launches – it was fantastic to meet the people behind the running of the theatre, they all deserve a round of applause for the immense amount of effort they put in!
I am so grateful for the time the team took to explain, show and teach me all of the different roles within marketing and I can safely say that my interest and passion for marketing has grown enormously. I have learnt invaluable skills and information and I will honestly miss working with them – The Theatre Royal Plymouth is in very safe hands.